1. Who we are
This website is operated by Hookline LTD ("Hookline", "we", "us", "our"), a private company limited by shares, registered in England and Wales.
- Company name
- Hookline LTD
- Registered in
- England and Wales
- Company number
- [COMPANY NUMBER]
- Registered office
- Office 10367, 321-323 High Road, Chadwell Heath, Essex, RM6 6AX, United Kingdom
- hello@hookline.click
2. About these terms
These terms apply to your use of this website and, where we have not signed a separate written agreement with you, to any services we provide.
Where we do sign a separate agreement, proposal, statement of work or order form with a client, that document takes precedence over these terms if the two conflict. Everything not covered by that document is still governed by these terms.
By using this website you accept these terms. If you do not accept them, please stop using the site.
3. Using this website
You agree that you will not:
- use the site for any unlawful purpose, or in breach of any applicable law;
- attempt to gain unauthorised access to the site, its server, or any connected system;
- introduce malicious code, or attempt to disrupt or overload the site;
- scrape, harvest or systematically extract content from the site without our written permission;
- copy, republish or resell our content except as permitted in section 10.
We try to keep this site available and accurate, but we provide it "as is". We may change, suspend or withdraw any part of it at any time without notice. We are not obliged to keep the content up to date.
The site may contain links to third-party websites. We do not control those sites and are not responsible for their content, accuracy or practices.
4. Our services
Hookline provides digital marketing services, which may include brand positioning and messaging, search engine optimisation, paid media campaign management, content and copywriting, email and CRM work, website builds and analytics configuration.
Nothing on this website is an offer to contract. Descriptions of our services here are indicative. The services we will actually provide to you are the ones set out in a written proposal or statement of work that we have both agreed.
Our services are provided on a business-to-business basis. We do not provide legal, financial, tax or regulatory advice, and nothing we deliver should be relied on as such.
5. Proposals and scope
Before work begins we will issue a written proposal setting out the scope, deliverables, fees, and any assumptions we have relied on. A contract is formed when you confirm your acceptance of that proposal in writing (including by email) or when you pay any deposit specified in it, whichever happens first.
Unless stated otherwise, a proposal is valid for 30 days from its date.
Changes to scope
If you ask for work outside the agreed scope, or if the assumptions in the proposal turn out to be materially wrong, we will tell you before proceeding and give you a revised quote. We are not obliged to carry out out-of-scope work until it has been agreed in writing.
6. What we need from you
You agree to:
- give us accurate and complete information, and tell us promptly if anything changes;
- provide materials, approvals, feedback and access to accounts within the timeframes we agree;
- make sure you own or are licensed to use any content, brand assets, images, fonts or data you give us, and that our agreed use of them will not infringe anyone's rights;
- hold and maintain any consents, licences or permissions your business needs, including for marketing to your own contact lists;
- nominate a single point of contact who can make decisions.
You are responsible for the accuracy and legality of the claims you ask us to make about your products or services. We may decline to publish a claim we believe to be misleading or unlawful.
7. Fees and payment
Fees, payment schedules and any deposits are set out in the proposal. Unless we have agreed otherwise:
- invoices are payable within 14 days of the invoice date;
- fees are exclusive of VAT and any other applicable taxes, which will be added where they apply;
- retainer fees are invoiced in advance of the month they relate to;
- project fees are typically invoiced 50% on acceptance and 50% on delivery;
- bank charges and currency conversion costs are your responsibility.
If an invoice is overdue we may charge interest and fixed compensation under the Late Payment of Commercial Debts (Interest) Act 1998, and we may suspend work and withhold deliverables until the account is settled. We will give you written notice before suspending work.
Retainers cover a defined scope in a given month. Unused time does not roll over into the following month unless we have agreed that in writing.
8. Third-party platforms and ad spend
Some of our work depends on third-party platforms — for example advertising networks, analytics tools, email platforms, hosting providers and content management systems.
- Advertising spend ("media spend") is separate from our fees. Unless we agree otherwise, media spend is billed directly to your own account and payment card by the platform.
- You are responsible for the platforms' own terms of service and for keeping your accounts in good standing.
- Wherever practical, accounts we create or manage on your behalf will be owned by you, and you will retain access when the engagement ends.
- We are not responsible for changes those platforms make to their policies, algorithms, pricing, features or approval decisions, or for the suspension of an account by a platform.
9. Timelines and delays
Any dates we give are estimates made in good faith based on the information available at the time. Time is not of the essence unless we have expressly agreed a deadline in writing.
Where a delay is caused by late feedback, late approvals, missing materials or delayed access from your side, timelines will move accordingly and we may re-schedule the work around other commitments.
Neither party is liable for failure or delay caused by events outside its reasonable control, including outages of third-party platforms, failures of telecommunications or internet infrastructure, industrial action, government action, fire, flood or other force majeure events.
10. Intellectual property
Our site and our materials
The content, design, code, structure and branding of this website belong to Hookline LTD or our licensors and are protected by intellectual property law. You may view and print pages for your own internal or personal reference. Any other use requires our written permission.
Client deliverables
On full payment of all sums due for a piece of work, we assign to you the intellectual property rights in the final deliverables created specifically for you under that engagement, to the extent we are legally able to do so.
Until full payment is received, we retain all rights in the deliverables.
What we keep
We retain ownership of our own pre-existing materials, know-how, methodologies, templates, internal tooling, working files and anything we develop for general use. Where those items are embedded in a deliverable, we grant you a non-exclusive, perpetual, royalty-free licence to use them as part of that deliverable.
Concepts, drafts and routes that are not selected remain our property. Third-party assets such as stock imagery, fonts and plugins are licensed to you on the terms of the relevant licence, not assigned.
Portfolio use
Unless you tell us in writing that you would prefer otherwise, we may describe the work we did for you and display non-confidential examples of it in our portfolio, case studies and marketing. We will not publish confidential commercial information without your consent.
11. Confidentiality
Each of us may receive information from the other that is confidential. Both parties agree to keep such information confidential, to use it only for the purposes of the engagement, and to disclose it only to team members, contractors or advisers who need it and who are under equivalent obligations.
This does not apply to information that is already public through no fault of the receiving party, was already known to the receiving party, is independently developed, or must be disclosed by law or a competent authority.
These obligations continue for three years after the engagement ends.
12. Data protection
How we handle personal data is set out in our Privacy Policy, which forms part of these terms.
Where we process personal data on your behalf as part of our services — for example managing a mailing list or an advertising audience — you are the data controller and we act as a processor. In those cases we will enter into a data processing agreement with you that meets the requirements of applicable data protection law, including the UK GDPR and the Data Protection Act 2018.
You are responsible for having a valid lawful basis for the personal data you instruct us to process, including any marketing consents.
13. No guarantee of results
Digital marketing outcomes depend on many factors we do not control, including your product, pricing, market conditions, competitor behaviour, seasonality, and the policies and algorithms of third-party platforms.
We will carry out our services with reasonable skill and care and in line with professional standards. We do not warrant or guarantee any specific ranking, traffic volume, click-through rate, conversion rate, lead volume, sales figure or return on investment, and you should not rely on any informal estimate, projection or forecast as a promise of results.
14. Liability
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded.
Subject to that paragraph:
- we are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of business or opportunity, loss of goodwill, or loss or corruption of data;
- we are not liable for any indirect or consequential loss;
- our total aggregate liability arising out of or in connection with an engagement is limited to the total fees paid by you to us for that engagement in the twelve months immediately before the event giving rise to the claim;
- we are not liable for loss arising from the acts, omissions, policy changes or outages of third-party platforms;
- we are not liable for loss arising from information or materials you supplied that were inaccurate, incomplete, unlawful or infringing.
We are not liable to visitors to this website for any loss arising from reliance on its content, which is provided for general information only.
15. Ending an engagement
Either party may end an ongoing retainer by giving 30 days' written notice, expiring at the end of a calendar month, unless a different notice period is set out in the proposal.
Either party may end an engagement immediately by written notice if the other party commits a material breach that is not remedied within 14 days of being asked to remedy it, or becomes insolvent or enters an insolvency process.
On termination:
- you must pay for all work carried out and all costs committed up to the termination date;
- deposits already paid are non-refundable to the extent they cover work already performed or costs already committed;
- on request and once all sums are paid, we will hand over the deliverables and transfer or release access to accounts held on your behalf;
- sections 10, 11, 12, 14, 18 and any other section that by its nature should survive, will survive.
16. Complaints
If you're unhappy with something, tell us early and directly at hello@hookline.click. We will acknowledge your complaint promptly and work with you in good faith to resolve it before either of us escalates matters.
17. Changes to these terms
We may update these terms from time to time. The version published on this page is the one that applies to your use of the site. Where a change materially affects an ongoing engagement, we will tell you directly; changes will not apply retrospectively to work already agreed.
18. Governing law
These terms, and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims), are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.
A person who is not a party to these terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any of their provisions.
If any provision of these terms is found to be invalid or unenforceable, the rest of the terms remain in force. A failure to enforce a right is not a waiver of it. Nothing in these terms creates a partnership, joint venture or employment relationship between us.
19. Contact us
Questions about these terms:
- hello@hookline.click
- Post
- Hookline LTD, Office 10367, 321-323 High Road, Chadwell Heath, Essex, RM6 6AX, United Kingdom